Latest News - - October 23, 2023

Kimura Performance Attend EGX 2023 at London’s Iconic Excel Centre

In the heart of London’s iconic Excel Centre, the bustling atmosphere of EGX 2023 captivated the air. Gamers, tech enthusiasts, and industry professionals had gathered for the ultimate celebration of the gaming world.

As the day kicked off, attendees eagerly awaited the keynote speakers, each an expert in their respective fields. Rollo Goldstaub, the TikTok Head of Content Partnerships in the UK & Nordics, took the stage to unravel the wonders of TikTok and its relevance in the gaming industry. His insights into best practices demonstrated the growing focus of one of the world’s largest content platforms in the space.

Following Rollo, David Willbe, a Partner at Lewis Silkin, shed light on company-level investments in esports firms. His expertise resonated with the business minds present, sparking discussions on strategic investments in the esports sector. Rahul Misra, the Investment Manager at Creative Growth Finance, offered a glimpse into specialised investment opportunities for the creative industries, showcasing the importance of financial support for innovation.

One of the highlights was the Games Investment Panel featuring Spike Laurie (Hiro Capital), Colin Macdonald (UK Games Fund), Kartik Prabhakara (Aream & Co), and Charlotte (Neon Hive). Their comprehensive insights into the gaming investment landscape left attendees inspired and equipped with knowledge to navigate this dynamic sector.

Stepping onto the bustling exhibition floor, Kimura Performance examined the exciting partnerships between gaming franchises and notable brands. Sonic Hedgehog teaming up with Specsavers, Xbox’s activation zone in collaboration with Playseat, and the fusion of fashion and gaming in Boohoo Man x Lionscreed (FIFA).

The open LAN arenas and massive watch-along screens created a thrilling atmosphere, showcasing the excitement of gaming to the audience. Large community areas provided spaces for educational talks and discussions with various universities and colleges, promoting knowledge sharing and fostering future talent in the gaming industry.

Amidst the vibrant array of activities, the Barclays-sponsored academic area offered engaging talks, further emphasising the need for academic support in the gaming realm. The expansive TikTok activation space buzzed with creativity, hinting at the platform’s significant influence on gaming content and community engagement.

Kimura Performance Team utilised their time at EGX 2023, engaging in numerous meetings with investors, advisors, lawyers, and game developers. These productive conversations held the promise of enhancing the Kimura Performance ecosystem, laying the foundation for a future where gaming and innovation would continue to merge, propelling the industry to new heights.