Diagonal Comms Announce Partnership with the British Touring Car Championship From 2024
Diagonal Comms, a recently founded communications and marketing agency, led by the seasoned motorsport communications expert Matt Bishop, has announced a significant partnership with the British Touring Car Championship (BTCC). This collaboration, set to commence in January 2024, marks a strategic move for both entities, as Diagonal Comms brings its expertise to one of the world’s most prestigious motor racing championships.
Since its inception in 1958 as the British Saloon Car Championship, the BTCC has evolved into an iconic series in the world of motorsport. Known for its exhilarating races and a rich history, the BTCC has not only captivated millions of fans globally but also provided a vital platform for teams, drivers, and sponsors to elevate their profiles and reputations. The championship’s races, held on some of the UK’s most renowned circuits, continue to draw significant attention and maintain a strong fan base.
Under this new partnership, Diagonal Comms will offer a comprehensive suite of communications services to the BTCC. This includes managing the press office, public relations, media liaisons, as well as crafting and overseeing content creation. Additionally, they will be responsible for the management of digital and social media platforms, ensuring a cohesive and engaging online presence for the championship.
The 2024 BTCC season is set to begin with a sense of anticipation and excitement. The season opener, scheduled for April at Donington Park, will be a significant event as reigning champion Ash Sutton embarks on a quest for a record-breaking fifth drivers’ title. This event, among others in the season, will be pivotal in demonstrating the effectiveness of the new partnership and the enhanced communication strategies.
Read the full article at Diagonal Comms.
Matt Bishop
Managing Director, Diagonal Comms
Alan Gow
Chief Executive, British Touring Car Championship